Privacy Policy

Last updated 5 December 2025

alpha is an advisory consultancy spanning finance, carbon and engineering disciplines.

This Privacy Notice for alpha (“we,” “us,” or “our”) describes how and why we might access, collect, store, use and/or share (“process”) your personal information when you engage with alpha, including when you:

  • Visit our website or any website of ours that links to this Privacy Notice
  • Engage with us in other related ways, including via electronic communication, marketing or events.

Legal identifiers
alpha is part of Whitby Wood Limited, which is registered in the United Kingdom with company registration number 07786822. Our registered office address is Level 1, Friars Yard, 160 Blackfriars Road, London SE1 8EZ, United Kingdom.

  1. WHAT INFORMATION DO WE COLLECT?

We collect personal information that you provide to us voluntarily when you engage with us, participate in activities or contact us.

The types of personal data we may collect include:

  • Contact information: names, email addresses, phone numbers, postal addresses
  • Professional information: job titles, organisational details
  • Sensitive information: audience segmentation data or other sensitive information provided voluntarily and where legally permitted
  • Technical and usage information: IP address, device and browser information, operating system, location data, cookies, and similar technologies

We may also obtain information about you from public sources, analytics providers or other operational partners to supplement the information you provide directly.

  1. HOW WE USE YOUR INFORMATION

We use your personal information only when the law allows us to and for purposes that are legitimate and relevant to the work we do. This includes:

  • Facilitating the creation, authentication and management of a record of your details
  • Communicating with you regarding our business activities, events or other initiatives
  • Conducting research, analysis and internal reporting
  • Ensuring the security and integrity of our services, detecting fraud and complying with legal obligations
  • Marketing and promotional communications, where you have given consent, e.g., by opting-in through email contact
  • When you provide information to be published or displayed on public areas of the Website, or transmitted to other users of the Website or third parties.

We do not use personal information for purposes other than those described in this notice without your consent.

  1. LEGAL BASES FOR PROCESSING

We process your personal information under one or more of the following legal bases, depending on the purpose:

  • Consent Where you have given clear permission for us to use your personal data for a specific purpose, such as receiving newsletters, surveys or marketing communications. You can withdraw your consent at any time.
  • Contract performance Where processing is necessary to fulfil a contract with you, such as providing services.
  • Legitimate interests For internal administrative purposes, security, governance and communications, provided these do not override your rights and freedoms.
  • Legal obligations Where processing is required to comply with applicable laws, regulations or legal procedures.
  • Vital interests Where necessary to protect the life or safety of an individual.
  1. SHARING YOUR INFORMATION

We will only share personal information in ways that are consistent with this privacy notice and applicable law. This may include sharing with:

  • Affiliates, including other entities within the Whitby Wood Group or its partners in commercial projects
  • Service providers, such as technology providers, analytics services and contractors, always under contracts requiring protection of your personal information
  • Professional advisors, including auditors, legal advisors and consultants for operational or compliance purposes
  • Regulatory authorities, where required by law or legal process

We will never sell your personal information.

  1. COOKIES AND TRACKING TECHNOLOGIES

We use cookies, pixels, and similar technologies to collect and store information when you interact with our services. This helps us maintain the security of our services, analyse usage, improve functionality and provide personalised communications.

You can manage cookies through your browser settings. Please note that some features of our services may not function if cookies are disabled. For more information, see our Cookie Notice.

  1. INTERNATIONAL DATA TRANSFERS

Your personal information may be transferred to, stored or processed in countries outside your country of residence. Where such transfers occur, we implement safeguards, including the use of European Commission Standard Contractual Clauses, to ensure that your data receives an adequate level of protection consistent with applicable law.

  1. DATA RETENTION

We retain personal information only for as long as necessary to fulfil the purposes described in this privacy notice, unless a longer retention period is required or permitted by law. Typical retention periods include:

  • Active service or relationship — duration of engagement or account
  • Legal or regulatory compliance — up to seven years, or as required by law
  • Research and archiving — where anonymisation or aggregation is not possible, for a period consistent with operational needs

Once data is no longer required, we will securely delete or anonymise it.

  1. DATA SECURITY

We implement organisational, administrative and technical safeguards designed to protect your personal information from unauthorised access, disclosure, alteration or destruction.

However, no system is completely secure. You should be aware that transmission of personal information over the internet carries some risk, and that you access our services at your own risk.

  1. YOUR RIGHTS

Depending on your jurisdiction, you may have the following rights regarding your personal information:

  • Access and obtain a copy of the personal data we hold about you
  • Request correction of inaccurate or incomplete data
  • Request deletion of personal data, where legally permissible
  • Restrict or object to processing of your personal data
  • Receive your data in a portable format
  • Withdraw consent at any time, without affecting the lawfulness of prior processing
  • Lodge a complaint with a supervisory authority, such as the UK Information Commissioner’s Office : https://ico.org.uk/make-a-complaint/

Requests may require verification of identity, and we will respond within applicable statutory timeframes (usually 30 days, extendable to 90 days in complex cases).

  1. THIRD-PARTY TOOLS AND EXTERNAL WEBSITES

Our services may include links to external websites or integrate third-party tools. These third parties may process personal information according to their own privacy policies. We encourage you to review their policies and control your preferences directly with them.

  1. CHANGES TO THIS PRIVACY NOTICE

We may update this privacy notice from time to time. Material changes will be clearly indicated by a revised date at the top of this document and, where appropriate, communicated directly. We encourage you to revisit this page regularly.

  1. CONTACT INFORMATION AND REQUEST PROCEDURES

To exercise your rights, verify your identity or submit requests regarding personal data, contact us : alpha@whitbywood.com